We are anti-fast fashion and anti-throwaway culture.
Our Ethos: Buy less harmful, well considered pieces and wear them more often.
The fashion industry is among the most polluting industries in the world.
We are responsible for:
20% of global water pollution
10% of global carbon emissions
25% of chemicals created worldwide
Globally, 80 billion apparel items are purchased annually:
Most are only worn 7 to 10 times before heading to a landfill.
Of the billions of items of clothing produced each year, 20% remain unsold.
Americans alone sent 10.5 million tons of textiles to landfills in 2019.
Most clothing contains non-biodegradable, synthetic materials that take hundreds of years to break down.
All of our materials are thoughtfully sourced from Europe using the highest quality recycled, organic, natural, and biodegradable fibers.
We emphasize using less water, less chemicals, and creating less waste.
All production is traceable, ensuring that everyone who touches the product is treated with dignity and paid a fair living wage.
While we are not perfect, we offer a better option, a less harmful way to dress.